UNIQUE

Fit 2 Start

Fit2Start

What?

Fit2Start is an optional and free workshop series in which we work together step by step on all the milestones needed to create the idea sketch.

How?

The workshops always take place on Tuesdays from 4 – 7 pm

Workshop 1

Date: 16.04.2024
Time: 4-7 p.m.
Location to be announced

Content:
As part of a structured design thinking process, we go through various phases of creativity and develop feasible, customer-oriented solutions from vague ideas.
The design thinking approach is suitable for any type of complex problem.

Methods:
Emotional journey, mind mapping, dotmocracy, fail contest

Workshop 2

Date: 23.04.2024
Time: 4-7 p.m.
Location to be announced

Content:
As part of the second workshop, we will look at your business ideas by deriving their purpose (why?), your vision and the goals of your start-up. We will then practise pitching your business ideas and emotionally activating your audience through storytelling.

Methods:
Golden Circle, Story Telling, Elevator Pitch

Workshop 3

Date: 30.04.2024
Time: 4-7 p.m.
Location to be announced

Content:

From workshop 3 onwards, we will deepen your business ideas with the help of a business model canvas, which can be used as a template for your idea sketch for the UNIQUE ideas competition. Thematically, we will first look at your customers and the unique selling points of your product or service.

Methods:
Business model canvas, persona method, empathy map, USP, 4 Ps of marketing

Workshop 4

Date: 07.05.2024
Time: 16-19 o’clock
Location to be announced

Content:

As part of Workshop 4, participants work in groups to develop individual business model canvases that can be used as a template for the idea sketches for the UNIQUE ideas competition as a result of the workshop series.

Methods:
BMC, PESTEL analysis, competition analysis, value creation analysis, team (competencies)

Workshop 5

Date: 14.05.2024
Time: 4-7 p.m.
Location to be announced

Content:
This final workshop is designed to complete your business model canvas. Based on the data analyzed in workshops 2 to 5, we will develop a business strategy for your start-up. We will also look at the creation of a financial plan and the financing of your business model. We conclude the workshop series with a final pitch.

Methods:
BMC, Porter’s Five Forces, SWOT analysis, final pitch

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